Even though I’ve been managing the art career of my husband Drew for over a decade, it wasn’t until recently that we established a solid pricing structure for Drew’s original artworks.
A couple of years ago when a collector would ask “how is Drew’s artwork priced?” I didn’t have a good answer – there was no real structure to our pricing. Now, there is, thanks to Lori Woodward’s wisdom. Now when someone asks, I can confidently say “we charge $1.50 per square inch plus frame costs. Commissions start at $2.50 per square inch.” When you have a structure that makes sense in a collector’s mind, they are more confident in buying your art.
Read more by Maria Brophy, http://mariabrophy.com/business-of-art/how-to-price-your-original-artworks.html