Monday, February 10, 2014

How to Price Your Original Artworks by Maria Brophy

Even though I’ve been managing the art career of my husband Drew for over a decade, it wasn’t until recently that we established a solid pricing structure for Drew’s original artworks.

A couple of years ago when a collector would ask “how is Drew’s artwork priced?”  I didn’t have  a good answer – there was no real structure to our pricing.  Now, there is, thanks to Lori Woodward’s wisdom.  Now when someone asks, I can confidently say “we charge $1.50 per square inch plus frame costs.  Commissions start at $2.50 per square inch.”   When you have a structure that makes sense in a collector’s  mind, they are more confident in buying your art.