Thursday, May 6, 2010

How to Sell Original Art on eBay - By Meaghan Ellis, eHow Contributing Writer

Selling original art on eBay is a simple task, but it involves some strategic planning. eBay sales require account registration with the site, as well as a PayPal account, so you can get paid for your art. You'll also need to create descriptive listings for each original piece of art to market it. Excellent art speaks for itself, but solid listings and detailed information can help you sell your art on eBay successfully.

    Setting Up Shop

  1. Step 1
    Use a high quality digital camera to capture detailed pictures of the original artwork you want to list and sell on eBay.
  2. Step 2
    Upload the pictures to your computer, via USB sync cable, so they can be available for your artwork listings on eBay.
  3. Step 3
    Register for an eBay user account to list and advertise your works of art. Sign up for a merchant account at PayPal.com to receive payment for your sales.
  4. Step 4
    Provide the same, exact email address and other personal information, for both accounts, to ensure accuracy. Follow the necessary prompts for each registration to complete the process.
  5. Create the Original Art Listing

  6. Step 1
    Sign in to your eBay account once you have verified your email address for both accounts.
  7. Step 2
    Click the "Browse Categories" button on the next screen. Select the "Art" tab, choose the "Direct from the Artist" sub-category and narrow the search down in the final category list, according to the type of original art you are selling. Click "Continue" at the bottom to move forward to the listing page.
  8. Step 3
    Create a title for your art listing in the Required Data form, then scroll down and provide information in the Item Specifics section according to the drop down menus.
  9. Step 4
    Move down the page below the Item Specifics section, and click the "Add Pictures" link to insert the pictures you uploaded from the digital camera for that particular artwork. Locate the pictures on your hard drive and click the "Open" option. The pictures will be transferred to eBay for the listing.
  10. Step 5
    Type a detailed description of the artwork in the blank space provided. (See Tips for description specifications and assistance.)
  11. Provide Selling Information for Your Art

  12. Step 1
    Set up how you'd like to sell the art, whether it to be by auction, reserve or direct sale, or by using the data forms and drop down menus provided in the Sales section at the bottom of the listing.
  13. Step 2
    Type the email address you used to set up your eBay and PayPal accounts in the Preferred Method of Payment area below the Sales section.
  14. Step 3
    Provide shipping details for the art. Use the drop down menus to calculate cost, identify the shipping carrier and estimate the handling time for the artwork, and then click the "Continue" option at the end of the listing.
  15. Step 4
    Review the listing information on the following screen before submitting. Then select the "List Your Item" option. The art listing will then be posted to eBay for public viewing, as the item is now available for purchasing.

    Tips & Warnings
  16. Be as descriptive as possible with your art listings. Provide detailed pictures, measurements and even the inspiration for the artwork if it is your original work. Some buyers purchase art pieces based on significance and meaning. The inspiration alone may be a driving force behind the sale.
  17. Offering free shipping is a good way to attract customers. When consumers filter search results on eBay, they may look for free shipping deals as a way to maximize their purchase.
  18. Use descriptive keywords, so your original art can be found. Nothing is worse than a great diamond that cannot be found, or receives no credibility for its existence.
  19. If the artwork is from your own original collection, price it accordingly. Expensive prices come with reputation and credibility, so try to set your prices where you'll benefit and profit from the quality of your work without overpricing and driving customers away.
  20. Do not attempt to sell knock-offs or reproductions of original art. Knock-offs can be reported as fraud, and customers will leave negative feedback.
  21. Make sure you have a PayPal account; it is a mandatory requirement for eBay users. PayPal is the most secure way to send and accept payments, set up invoices for buyers, keep track of payments, print shipping labels and accept credit card payments.
  22. Be aware that eBay charges listing fees and seller fees. Fees are charged to your PayPal account on a monthly basis. Charges are based on the number of listings and a certain percentage of each sale, depending on the price the item sold for.
  23. If you're selling original artwork and any duplicates, avoid listing them as bid items. Simply give a "Buy it Now" or "Best Offer"option to lock in a reasonable price, so you'll be sure of the profit of your sale.